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How to choose a professional domain name

22 Feb 2019

The domain name: the identifier of a website

You have to choose a domain name for your professional activity and you have some questions? Here are some tips to help you make the right choice for your domain name to reflect your brand image.

Factors to consider:

Your brand identity:

The domain name you choose will be the key element of your web identity. If you want to register a new company, make sure that the name is not already in use on the web. Be aware that you do not have the exclusive right to use a domain name, even if you have registered your company with your government.

For the registration of a domain name, the "first come, first served" rule applies. It is then quite possible for you that it is the Internet that conditions the name of your new company or encourages you to change the name of your company if you have not thought about creating a website when creating your brand.

You can also consider buying several domain names covering your company name, industry sector, products....

The memorization of the domain name:

A domain name can be up to 67 characters long and you can only use letters, numbers or hyphens. Special characters (+?&%...) cannot be accepted. In general, registrars require a minimum of 3 characters to form a domain name. We recommend that you choose a domain name that is as short as possible and easily pronounceable. The idea is that it should be easily memorable and spellable to encourage word of mouth and allow the site to gain popularity.

Being creative or original is not the purpose of your domain name, keep it simple.


To optimize your Google SEO, we recommend that you add keywords to your domain because Google will look first at the URLs for keyword searches. These keywords will be useful if they give meaning by describing your main activity for example.


Benjamin Gagnon


(514) 700-1963